BFW was once known as the go-to "school girl" hair shop. They wanted to transition from a school girl brand to a luxury brand for girls and women who want to look classic and elegant.
The Debawks Collection brand needed a campaign to motivate creators to create boldly and unapologetically.
It was important to create a campaign that helped gift lovers find Back Pocket. Back Pocket wanted to help them ditch boring hours of scrolling through the internet for the perfect gift.
Valentine's Day is often about the other person and hardly about ourselves. We decided to ask five (5) people what self-love meant to them and how they practiced it.
Locs n Co needed to reach a new audience, especially in the pandemic. There was no better way to reach a mass audience than to go digital.