Content Strategy/Creation & Creative Direction
Social Media Strategy
Social Media Campaign — Creative Direction
Video Ad Concept
Back Pocket Self-Love Campaign
They needed Val's Day campaign to be"out-of-the-usual", and relatable to people, especially in the pandemic.
Valentine's Day is often about the other person and hardly about ourselves. We decided to ask five (5) people what self-love meant to them and how they practiced it. Accompanying the campaign was a feature to help people gift themselves secret items that match their personality.
Motion Designer : Veronica Veron