backpacker Selflove

Back Pocket
Self-Love Campaign

Content Strategy/Creation & Creative Direction

Social Media Strategy

Social Media Campaign — Creative Direction

Video Ad Concept

Back Pocket Self-Love Campaign

The Brief

They needed Val's Day campaign to be"out-of-the-usual", and relatable to people, especially in the pandemic.

Project Content

Valentine's Day is often about the other person and hardly about ourselves. We decided to ask five (5) people what self-love meant to them and how they practiced it. Accompanying the campaign was a feature to help people gift themselves secret items that match their personality.

Motion Designer : Veronica Veron