BFW Relaunch Campaign 

Storytelling & Creative Direction

Logo Concept Design

Brand Repositioning

Creative Direction (Assist) Photo & Video Campaign

BFW Relaunch Campaign

The Brief

BFW was once known as the go-to "school girl" digital hair shop. They wanted to transition from a school girl brand to a luxury brand for girls and women who want to look classic and elegant. 

Project Content

We created a minimal yet elegant logo and chose more mature and classic colours to attract the right audience. 


Video & Photo Credits: Photographer Annita Kayiba Photography