Dare to be Bold 

Content Strategy/Creation & Creative Direction

Campaign Strategy

Video Ad Concept

Creative Direction: Campaign Content & Product Development

Dare to be Bold Campaign

The Brief

They needed the campaign to motivate creators to create boldly and unapologetically.

Campaign Content

Dare to be Bold Campaign was created to inspire creators to come out of their shells and take their worlds by storm. TDC released their first pigmented lip glosses in this collection. This was out of the brand’s comfort zone, as they were known for minimal lip glosses. TDC was going bold, and we wanted the audience to Dare to be Bold.