Dare to be Bold
Content Strategy/Creation & Creative Direction
Video Ad Concept
Creative Direction: Campaign Content & Product Development
Dare to be Bold Campaign
They needed the campaign to motivate creators to create boldly and unapologetically.
Dare to be Bold Campaign was created to inspire creators to come out of their shells and take their worlds by storm. TDC released their first pigmented lip glosses in this collection. This was out of the brand’s comfort zone, as they were known for minimal lip glosses. TDC was going bold, and we wanted the audience to Dare to be Bold.