It is no news that Instagram, Whatsapp and Facebook had a mini-shut down on Monday, October 4, 2021. Many businesses were stranded, and the biggest question was, "what if they never came back on?"
Before we dive into the possibility of Instagram and co shutting down forever or for ten years, let's start with how you can build a brand that is a platform in itself, a brand that thrives beyond the limits of the monopoly of social media.
Creating a platform is one of our key steps in constructing a brand before launching or relaunching to the world. When we get to that phase, our clients often think we are talking about growing a following on Instagram, Twitter, etc.
Creating a brand platform is creating a brand that is so distinctive, memorable and valuable to the audience that it becomes a platform in itself.
Successful brands that have achieved this are the ones you are thinking about right now - Apple, Starbucks, Spotify and a few others. It may take years to get to their large-scale level, but how can you start today?
First, let's talk about why they are platforms. They qualify as platforms because they are so memorable. Customers look for their brands on whatever medium, including their stores, because they did not build a brand around a borrowed platform. They can stand alone, and we will still remember them. As a new brand, the importance of doing this is to strengthen your key value.
Creating a memorable brand is in the strengths of your strategy, identity, how you stand out, and how you position yourself. When you do this, the next step is to make your brand present on all available platforms.
As much as it is advisable to be active on all the platforms, the reality is that you may not have the resources to make that happen. The good news is that you don't have to. Choose about 1-3 platforms that get you the most leads and communicate your brand values on them.
Pro tip: Encourage your audience to follow you on those other platforms and make sure to make the most of the media that currently works for you.
Building a great brand and having a presence on every platform possible work hand-in-hand. Create a brand so irresistible that people look for you no matter where you are.
So what if Instagram, Whatsapp and Facebook never came back up? You'd have been fine if you had a great brand, even with a small following. The goal is to have people come to you.
Action Plan: Fix your brand and get a website, an email list, and create profiles on all available platforms.
We are having free brand consultations for the rest of the year. Click here to book a call to get you started on building the brand that has your customers going wherever you go!